Consumer and customer preferences are changing faster and faster. Which forces organizations to ask some foundational questions. How can we realize our future vision with the current organization? Do we have the right capabilities and are we ready for the future? A future where continuously accelerating developments in technology and social environment are affecting the consumer and customer preferences in a fundamental manner.
For many organizations this internal debate results in a desire to transform the organization in such a way that it will ensure a sustainable and prosperous future.